Friday, February 25, 2011

8 to 80

My father passed away when I was 5 years old and my mother did not remarry, even though she was a beautiful young woman in her early 30's … but that's another story. The point is, my first male role model as a preteen, aside from my older brother, was a larger-than-life used car salesman. He looked like a movie star and exuded the confidence of a royal family member. All the neighborhood girls swooned in his presence, and all the guys wanted to emulate his every move.
My brother and I were privileged to have after-school and summer jobs working for him at his home and car lot. Working at the lot was particularly interesting because we could observe him in action practicing his trade.
He would often taunt his salespeople by saying, "Give me a customer and I’ll sell ‘em! Any customer, 8 to 80, crippled, blind or crazy and I‘ll still sell ‘em! “ He was good at selling cars and motivating others to sell for him. He soon became a very successful new car dealership owner who provided a very comfortable living for himself and his family.
The over-arching message of this posting is not how politically incorrect his statements were in the '50s, but that business needs customers to be successful… and that's what we do at American Antiquities… we bring you customers. The print media side of our business is tried and tested and obvious in its unparalleled offerings. The electronics side of our operation is easy to quantify.

2010 numbers are follows:
42,505 unique visitors to our websites
19,797 revisits
175,831 pages viewed
812,332 hits

Friday, February 11, 2011


At least once a year we have a chance to "do the math" and get some idea of where American Antiquities stands in the "media world" scheme of things. The Super Bowl last Sunday was the event, and cost per exposure is the comparison we made.
Sunday February 6, 2011, a lot of really smart, highly paid marketing executives from 33 really big and very successful corporations decided to pay $3 million for each of 50 advertisements during the Super Bowl. The spots were 30 seconds in length and were aired once that day and viewed potentially by a little over 100-million football fans. That works out to about 3¢ per exposure. Keep in mind that does not include production costs which often exceed the spot cost.

Considering our readership, unique visitors, and the bottom-line cost of tapping into everything we do, our cost per exposure is 2/100 of one cent. In other words those really smart, highly paid marketing guys paid at least 15 times more for one exposure than they would've paid had they chosen American Antiquities. Don't you make that same mistake!

Thursday, February 3, 2011

Frozen Solid!

Ice, Ice, Ice, Ice, Ice
Just got back to the office after a few days. Our parking lot is an ice skating rink. As a matter of fact so is our back yard at home.
Hope you all have made it through the last few days safely. Now it's back to the business of business.
Don't let your business get stale. Try new things.
American Antiquities has a great package.  Click on "Our Bottom Line for Improving Your Bottom Line" for all the great programs we offer.