I was once accused of just doing something - anything - when I was unsure what to do. My accuser was my boss and an important business mentor in my life and he was right. My gut reaction when things aren't going as I think they should, is to do something . . . even if it's wrong to do something. American Antiquities has suffered and enjoyed that business axiom for 20 years and we are once again practicing it today with this writing.
A few years ago when fuel prices were spiraling upward as they are today and diesel fuel was cheaper than gasoline, we invested in a somewhat fuel efficient diesel powered vehicle for distribution. Shortly thereafter diesel became more expensive than gasoline and to my knowledge has remained so despite the fact that diesel is less expensive to produce ... so much for doing something!
Most everyone appreciates and we understand the importance of the face-to-face contact we establish and maintain with our current and potential customers. As best we can tell no other street-sheet-based print media publication maintains a larger market footprint than American Antiquities, and we plan to keep it that way. We expect to continue growing both the print and Digital branches of our media package by prudently taking advantage of any and all opportunities as they arise. In spite of usurious fuel prices and fill ups approaching $125, you will continue to see my smiling face as I visit your shop to remind you how we can work together and help each other prosper.
I must admit, I sometimes feel as though I've written and spoken too much about the advantages of using our service. We truly believe we have the best service for the least amount of money available in the market today. We've used every catch phrase and fact sheet imaginable to explain what we do, and I still worry you may not understand the full scope of what we do ... otherwise you would be our customer.
Our most recent attempt to keep you up to date is available on the index page of AmericanAntiquities.com. Click on "Our Bottom Line for Improving Your Bottom Line," and you will be almost up to speed. To be fully apprised also review the back cover of The American Antiquities Journal and notice how we are growing the GPS Atlas by offering a wide range of new services to complement that part of our package of services. We hope these new offerings will go viral and establish us as the premier national guide for the American Heritage tourist … so much for doing something.
I look forward to seeing you On the Road, Art